For Tartan Week, we sent out Jerry Dixson in nothing but some skippies, a sporran, and a nice set of pipes. He trotted around Midtown gathering an audience, then headed to the main showdown in Times Square—with The Naked Cowboy himself. Tension was high as to what the confrontation would bring. Would there be naked blood?
Then we “seeded” about a dozen videos spotting the The Naked Piper around New York City:
The final piece (after all the viral factors had played out on YouTube and the blogosphere) was an edit with The Naked Piper meeting The Naked Cowboy, set to Dueling Banjos.
(note: YouTube version with views + comments was pulled, here’s our copy)
The result was a great success, he became instantly famous and was called upon by Fox News (the most reputable news source) who actually said they weren’t going to cover Tartan Week unless the Naked Piper was there, a testament to their quality.
(note: forgive the poor quality, FOX was less than willing to give us a copy)
Scotland Tourism needed a way to drum up publicity for the upcoming Tartan Week in NYC. Anyone who knows New York, knows The Naked Cowboy, so why not The Naked Piper?
Categories: Ambient, Viral
OTHER NOTES
This project done at Green Team, the first green communications agency. We thank them for teaching us much of what we know and inspiring a consumer that cares.
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