Why should a juice company be named after a Roman emperor? Well, Publius Aelius Hadrianus (a.k.a. Hadrian) was one of the so-called “five good emperors” so he’s the perfect spokesperson for good juice.

Bringing all natural juices and smoothies to France is not as easy as it sounds. A country built on the premise that food on-the-run is sacrilegious needed a fresh take on a meal in a cup. The identity needed to be as fresh as the product, and if people got the ancient Roman reference, free straw.