Doing a biennial exhibition in Los Angeles is no small task. But the Hammer Museum didn’t mess around–bringing together 60 L.A. artists at 3 venues, the first year of Made in L.A. is sure to be the first of many and we are proud-as-can-be to launch with them.
With 60 artists, 3 venues, and a ton of events we needed to create a memorable stye that was both functional and beautiful. Using a color-coding system we assigned each venue a color and tagged each artist to a particular venue. The result is a fun, bright website that varies as much as the art itself.
In addition to the website, the Hammer wanted a mobile app to enhance the visitor experience of Made in L.A., without people glued to their phones in the galleries instead viewing of the art. After many discussions, we decided on a GPS-generated mobile app experience. Similar to an audio tour, the Made in L.A. Soundmap is meant to be used while cruising the city. As you travel hotspots are triggered, which feature Made in L.A. artists and curators discussing inspiring locations in L.A. These audio segments are strategically located in the exact area that they are discussing. A soundtrack curated by Los Angeles music collective Dublab creates an ambient undertone.
See the live site